March 29, 2023 | Wednesday

8:00am - 9:15am

Experiential Sessions-only Registration
(Separate fees apply; pre-registration required.)

8:00am - 1:00pm

Experiential Sessions: Experience-the-Destination
Experiential Sessions that motivate and refresh.  The host DMO staff develops one or two Experiential Sessions to explore some of the coolest, most creative ways to experience the host destination, while participating delegates gather tips and strategies to develop or enhance visitor experiences in one’s own destination.  Delegates pay a separate fee to cover the costs of participation in an Experiential Session. The Experiential Sessions, which are designed and coordinated by the host DMO, are inclusive of transportation from/to host hotel, any meal service, admittance fees, etc.

  1. Easton Archery Experience
  2. Salt Lake City Highlights Tour
12:00pm - 5:30pm

Tech Summit Registration Open
Name badges sponsored by Madden Media

1:15pm - 3:15pm

Learning Lab #1 | GA4 is Coming, Are You Ready To Transition To The Next Generation of Google Analytics?
Presenter: Jason Dodge (BlackTruck Media & Marketing)

3:00pm - 3:30pm

Refreshment Break

3:30pm - 5:30pm

Learning Lab #2 | Vertical Video Trends, Best Practices, and How To Get Started
Presenter: Brian Matson (TwoSix Digital)

6:00pm - 7:00pm

Welcome Reception (onsite at hotel)

March 30, 2023 | Thursday

7:30am - 5:00pm


7:45am - 8:30am

Hot Breakfast Buffet

8:30am - 9:15am

General Session Presentation
2023 and Beyond The Tech Trends that Will Shape the Future of Travel 

9:15am - 10:00am

Vendor Showcase & Refreshment Break

10:00am - 11:15am

Workshop A | #TikTokMadeMeGo– but ChatGPT made me stay
Presenter: Martin Stoll (Sparkloft Media)
Workshop B | How DMOs can convert travelers when demand is created?
Presenter: Eric Thompson (RootRez)

11:15am - 11:30 am

Quick Break

11:30am - 12:45pm

Workshop C | "YouTube? You Should!"
Presenter: Jason Dodge (Black Truck)
Workshop D | Make It Stick: A guide to better board presentations and storytelling
Presenter: Matt Clement (Madden Media)

12:45pm - 2:00pm

General Luncheon & General Session Presentation
Unlocking the Secrets of Salt Lake: A panel discussion on TravelTech Innovation and Collaboration

2:15pm - 3:30pm

Workshop E | How to Harness the Power of Your Data 
Presenter: Leroy Bridges (Adara)
Workshop F | Why the Metaverse matters (and why you might not be ready for it yet)
Presenter: Martin Stoll (Sparkloft)

3:30pm - 4:15pm

Vendor Showcase & Refreshment Break

4:15pm - 5:00pm

General Session Presentation
Behind the Curtain: How the travel industry (and others) spend their digital ad dollars' and what to do about it!

5:30pm - 8:30pm (8:30pm - 10:00 pm after party)

2023 Tech Summit Après

Flanker Kitchen & Sporting Club

Hosted By Visit Salt Lake & the Utah Tourism Collective 
Sponsored by: Zartico, Ripe, RootRez, Love Communications, Go Travel Sites & Bandwango

March 31, 2023 | Friday

7:30am - 1:00pm


7:45am - 8:30am

Hot Breakfast Buffet

8:30am - 9:30am

General Session Presentation
Media Mix Modeling...Back to the Future of ROI

9:30am - 10:15am

Vendor Showcase & Refreshment Break

10:15am - 11:15am

Workshop G | How To Make An Engaging Podcast
Presenter: Johnny Flores
Workshop H | Email Marketing: More Than Just a Checklist Item
Presenter: Brian Matson (TwoSix Digital)

11:15am - 12:30pm Closing Group Luncheon & General Session Presentation
Stop Navel Gazing! Get insights about visitors to every location, every destination, and every event in the nation to learn from competitors, discover collaborators, and maximize your potential.

Safe travels back home.